Response Time: It takes the average person 90 minutes to respond to an email versus 90 seconds to respond to a text message 95% of all text messages are read within 90 seconds (most are read in under 5 seconds) Response Rates: Email response rates are 6% whereas SMS response rates are 45% Open Rates: Email open rates are 20% whereas SMS open rates are 98% Volume: 74 Trillion emails are sent each year whereas 8 Trillion texts are sent each year Here’s what the experts at Marketing Profs have to say: Many businesses have weighed the pros and cons of emailing versus text messaging, and again and again they come to the same conclusion: text messaging not only gets (much) greater open rates, but better all-around engagement rates. Texting vs Email Marketing: Why Your Business Needs Texting So how does your business cut through the noise of email and get the attention of your customers?ĭrop email for a text messaging strategy and never look back. The problem? Those emails rarely ever get revisited as more and more pile up. In today’s digital age, individuals have become so accustomed to having an overflowing inbox of demands, that many tune emails out completely. The average office worker receives about 121 emails per day (and 49.7% of all email is SPAM). Each day, your customers receive tens or even hundreds of emails, each one begging for their attention.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |